Fernanda Ave
Founder of Upskill Marketing AI
Fernanda Ave is a senior marketing strategist and AI specialist who empowers marketers and businesses to thrive in the age of AI. Her 15+ years of experience across multiple industries and marketing areas, combined with her entrepreneurial and teaching roles, give her a unique blend of strategic thinking, practical execution, and educational expertise.
As the founder of Upskill Marketing AI, Fernanda designs and delivers practical AI courses and workshops, works as a fractional CMO, and provides consulting services for marketers, entrepreneurs, and startups. She helps professionals build AI literacy and supports organizations in assessing their readiness for AI, identifying solutions that truly fit their goals and context, and adopting AI responsibly.
Fernanda also shares her expertise as a sessional faculty member at University Canada West and Douglas College, and is a member of the Marketing Talent Council at Jelly Academy, where she contributes to shaping future-ready marketing skills and talent development in an AI-driven landscape.